The Apprentice Butters Up Its Audience
If these are some of Britain's best business brains then heaven help us. I've always laughed at hair-gelled high flyers who talk about giving the mathematically impossible 110% and episode two of The Apprentice had me constantly holding my sides together. This edition threw up so many classic comedy moments there isn't enough room on the world wide web to list them all.
Margaret hiding her face with her hand when Crazy Lips Kate tried to bluff her way through a pitch for a classy catering job was priceless, but then I think I have a bit of a crush on Margaret.
Then there was table-banging James, who looked like he was going to get fired, but was clearly kept in not because of his business acumen but because his one-liners are such great value. "I feel like I did when my cat died" is not something you hear every day from an aspiring city slicker.
In the end though, it was red-cheeked sandwich shop king Rocky who got the chop. He seemed like the natural leader for the task of flogging sandwiches to hungry office workers, but he flopped at that and when it came to coming up with canapes for a swish catering gig he put on a spread that would have shamed an Iceland advert.
The combination of togas, spotty backs and cheese on sticks was never going to win any awards, but my favourite was the feeble tray of Doritos with a few dollops of something red and sticky on them.
Customer satisfaction zero. Audience satisfaction 110%.



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